- Here are my first two drafts for my digipaks, I created both of these using In Design and used images I found online which intend to photograph/recreate myself.
- The first image features a group of friends holding bottles of drink in a cheers-ing motion, I found this image online and thought that it was an interesting and perhaps realistic representation of modern youth - this is shown through the recklessness of the cheering motion showing that they are having a good time, and even the wristbands that are worn connate towards youth. If I use this style of image, with youth cheers-ing with bottles, I intend on taking my own image and using my own props (such as similar alcohol bottles). I would also edit my image similarly, to mute it and get the darker tones that are used in this image - this could be done by using flash on a camera to gain exposure on the arms and make the background darker. The text for this image may be manipulated/developed further depending on my questionnaire results but I like the simplicity of a bold font.
- The second image shows a womans' mouth with red lipstick on as she smokes a cigarette. I also found this image online and decided that it was an interesting representation of modern youth due to the colour schemes that are used - red has connotations that link to danger, fun, mischief and even love. I think that all of these themes can be related to youth and the excitement that youth holds. I think the fact that the woman pictured has a cigarette in her mouth so carelessly also links to youth, the fact that the cigarette is even pictured in the mouth links to the need for youths to fit in/look cool, and perhaps this is an image that could even be uploaded onto a youths blog. I would photograph this image myself and use a prop cigarette to recreate this style of image. Again, I really like the bold text of the font and like the fact that the text matches the lipstick colour as it sets a distinct theme for the digipak.
Questionnaire Results:
1. I provided images of each digipak on the questionnaire I created, and asked firstly which of my 8 respondents which they preferred. Number 1 was the image of the youths holding bottles and Number 2 was the image of the woman smoking a cigarette. I decided that asking the respondents which they preferred from first impressions would be the best way to gather an initial response, as all of the people that I questioned were within my target market.
2. I decided to ask my respondents why they preferred this digipak. I got a wide variety of answers which were all interesting and valuable to my research. Many said that the second image relates to youth well because of the red colouring used and how not only the lipstick/colouring a symbol of youth, the cigarette etc link to the culture of youth.
