Research and Planning

Primary Research:
- Primary Research is a new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups.

Secondary Research:
– Secondary research makes use of information previously researched for other purposes and publicly available. This is also known as 'desk research'. Secondary research includes published research reports in a library, surveys or the Internet.

Methods of Primary Research:

•Questionnaire

–How many people do you want to complete the questionnaire

–You will need to explain why you targeted these people (Age, gender or some other defining factor)

–Carefully think through your approach “open questions allow individuals to offer their opinion”. “Closed Questions generate a more defined response"

• Your research planning will also include and analysis of your initial ideas

(a)Evaluation of the three exam briefs and list ideas that you could do for each. Also consider the strengths and weaknesses of each brief and why you chose a particular brief.

(b)Generate ideas for a particular exam brief:

Originality test?  In what way does your media product Use, Develop, or Challenge the forms and conventions of a real media product.

•Interviews

–Interviews can be done with individuals or groups.

–You might consider recording the interview

–Carefully think through your approach create questions with your interview subject in mind….

•Textual Analysis

–This is your personal analysis on the study of media texts

–You might also compare your response to the style or messages within a media text to that of others.

Ideals For a Promotional Package For The Release of an Album

Digipak Examples:

1. The XX - Coexist
This album cover by The XX really interested me, I like the contrast of colours between the plain white back ground and the bold colourful X. I think that a cover like this could link in with some of our ideas, such as the Drugs idea due to the surreal look of the X surrounded by the blank whiteness - it could show the effects of drug, which are essentially negative thus the X acts as a warning, telling people to stay away.


2. Arctic Monkeys - Whatever People Say I Am, Thats What Im Not
This album cover by Arctic Monkeys would also fit in with some of our themes such as Youth Subcultures and Drug Abuse - I especially like the actual CD itself and the fact that its covered in cigarettes, I feel like this could help influence our CD cover. The use of a man on the front cover smoking a cigarette too is interesting, and perhaps this could fit in with our theme but instead a youth smoking a cigarette. Whilst I thought that bright colours would help further the theme of drugs or subcultures, the dulled down grey and black and white tones help give the digpak and gritty feel.


3. Bombay Bicycle Club - A Different Kind Of Fix
This album cover by Bombay Bicycle Club  is really interesting, I really like the artwork on it and the features of the human bodies. I think that this cover could relate to all 3 of our themes, for example Drugs - this could help show the effect of drugs and the effect they have on the brain (e.g colourful etc), Youth Subcultures - it could help show the fun colourful side of youth, Feminism - it could help show how under the skin, regardless of gender, were all the same.

Best 3 Music Video Ideas:

6 Music Video Ideas:

Music videos 

Ferns 3 Ideas:

Music Video's

Music video examples from meganbyrne1223

Ideas For a Promotion Package For The Release Of An Album

OCR Brief.

One brief to be chosen from the following.

1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options: 

–a website homepage for the band

–a digipak for the album’s release

–a magazine advertisement for the digipak. 

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2.A promotion package for a new film, to include a trailer, together with two of the following three options: 

–a website homepage for the film

–a film magazine front cover, featuring the film

–a poster for the film. 

3.An advertising package for a new product or service, to include two TV advertisements, together with two of the following three options: 

–a radio advertisement

–a TV programme sponsorship sequence

–a web pop-up.