Research and Planning

Primary Research:
- Primary Research is a new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups.

Secondary Research:
– Secondary research makes use of information previously researched for other purposes and publicly available. This is also known as 'desk research'. Secondary research includes published research reports in a library, surveys or the Internet.

Methods of Primary Research:

•Questionnaire

–How many people do you want to complete the questionnaire

–You will need to explain why you targeted these people (Age, gender or some other defining factor)

–Carefully think through your approach “open questions allow individuals to offer their opinion”. “Closed Questions generate a more defined response"

• Your research planning will also include and analysis of your initial ideas

(a)Evaluation of the three exam briefs and list ideas that you could do for each. Also consider the strengths and weaknesses of each brief and why you chose a particular brief.

(b)Generate ideas for a particular exam brief:

Originality test?  In what way does your media product Use, Develop, or Challenge the forms and conventions of a real media product.

•Interviews

–Interviews can be done with individuals or groups.

–You might consider recording the interview

–Carefully think through your approach create questions with your interview subject in mind….

•Textual Analysis

–This is your personal analysis on the study of media texts

–You might also compare your response to the style or messages within a media text to that of others.